Privacy Policy

Last updated: 23 September 2026

Nureli processes personal information to operate its online store, fulfil customer orders, support customers and protect the store from fraud. This page describes information collected through our website, checkout, contact forms and return or exchange requests.

Information we collect

Depending on your interactions, we may collect your name, email address, phone number, shipping or billing address, order reference, purchased items, payment status, transaction identifiers, product photographs and other evidence supplied with return or exchange requests, support messages, and technical information such as device data, IP address and cookie or analytics identifiers.

We do not ask customers to send payment OTPs, card PINs or complete card details. Payment processing, where available, is carried out by authorised payment partners subject to their own policies.

How we use information

We use this information to confirm and deliver orders; verify COD requests; prevent fraudulent transactions; respond to support, return, refund and grievance inquiries; investigate delivery or product disputes; operate and secure the website; meet accounting, tax and other legal obligations; and improve site performance. We use information for promotional communications only where lawfully permitted and subject to applicable consent or opt-out choices.

Service providers

Relevant data may be shared only as needed with our ecommerce platform, payment gateway when enabled, fulfilment and courier partners, fraud-prevention and COD-verification services, review services, customer support tools, hosting, analytics providers and professional advisers. These providers have their own relevant contractual and privacy obligations. We may disclose information when legally required or needed to establish or defend a lawful claim.

Return-request photos

Photos and videos submitted for exchanges and refunds are reviewed to assess the claim and may be shared with our fulfilment, supplier, courier or payment partners when necessary for investigating an order. Please avoid including faces, sensitive personal information, unrelated household details, bank documents or other information that is not needed to demonstrate the issue.

Security and retention

We use reasonable administrative and technical safeguards. We retain information only for as long as needed for the stated purposes, including customer support, fraud prevention, accounting, tax and dispute-resolution obligations, then delete or anonymise it as appropriate, subject to law and technical limitations.

Your requests

Subject to applicable law, you may ask about your data or request correction, withdrawal of consent where applicable, or deletion where legally permitted. Contact support@nureli.in and include only the information needed to identify your request.

Contact

Nureli, New Delhi, India. Privacy and grievance contact: support@nureli.in. See our Contact Us page for further support.